|Posted by indra andriyadi on April 18, 2014 at 9:00 AM|
Nokia Allegedly Working Medium 8 New Handsets
In two major events MWC 2014 and the Microsoft BUILD 2014 , Nokia considered quite aggressively releasing new products . Among other Nokia X -series based on Android , Nokia Lumia 630 , Lumia 635 , Lumia 930 , and others .
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Not quite up there busyness of the Finnish manufacturer . According to leaked information from the king pengulik per - phone 's Twitter account @ evleaks ( 04/13/2014 ) , set out that Nokia is working on the creation of up to 8 mobile phones today , with a variety of code names . They are Ara , Leo , Moonraker , Onyx , Peridot , Superman , Tesla , and Vantage .
There was no explanation of the appearance and specifications of each device . However , it seems that smartphones eighth still mysterious handset reach all classes , ranging from low to high-end . The presumption , four phone lines will be entered in Asha . Meanwhile , the rest may come from the ranks of the Lumia or even a new member of the Nokia X -series .
Nokia is indeed quite unique in giving the code name for each new device . When we browse the code name of the handset is still veiled , it was found that " Moonraker " refers to the James Bond novels and films in 1979. Then , Onyx and Peridot refers to precious stones .
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Meanwhile , Nicola Tesla was a pioneer in the use of electricity has also lent his name to the electric car company Tesla . Such as Moonraker , the name " Vantage " also has a relationship with the James Bond films . Lastly, Ara and Leo refers to the soap opera " Sana'y Wala Nang Wakas " of the Philippines .
|Posted by indra andriyadi on April 14, 2014 at 1:15 PM|
One smartphone vendor China , Xiaomi , picking the huge success of its flagship sales , namely Xiaomi Hongmi . Not only succeeded in penetrating the sale and distribution to Europe and the United States , Xiaomi also reportedly managed to sell flagship with astonishing record . What was the secret of Xiaomi 's business strategy ?
You may remember the Samsung promotion strategies that seem extravagant when sponsoring an event or a grand event for example an Oscar in 2014 and became the official Sochi Olympics smartphones in 2014. Samsung has ever utilize the proximity of U.S. President , Barack Obama , with athletes Superbowl . From the steps of business strategy and marketing Samsung royal and "massive " , it appeared very different from that applied by Xiaomi Hongmi .
Reporting from phonearena , it has Xiaomi marketing strategy called " Hunger Marketing " . This strategy has proven Xiaomi Xiaomi Hongmi sell fast even online in a matter of seconds . For example, when selling Xiaomi Xiaomi Hongmi through China Unicom's WCDMA versions ( one operator in China ) were successfully menjaul 100 thousand units within 5 minutes!
Hunger is a marketing strategy to lure sales quotas in a certain amount of goods , and boost sales with "limited time " - or within a specified period . With the limited number ( quota ) handsets sold , and marketed in a limited period of marketing , will provoke resentment and curiosity of consumers . This is evident when consumers in China increasingly annoyed with Xiaomi handeset that offers a limited amount , which is then quickly sell them online . Inevitably , consumers want products that Xiaomi would be " encouraged " and vying for as soon as possible to buy the handset .
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Xiaomi marketing move proved inspired other companies , such as ZTE , to give it a try as well . And proven , through online sales bermasil ZTE ZTE Grand SII LTE sell as many as 50000 units within 58 seconds. And ZTE hopes to successfully sell 400 million units of its flagship until 2014 .